PORTFOLIO / JOHN-WILLIAM INTERIORS

JOHN-WILLIAM INTERIORS

ELEVATING A 40-YEAR LEGACY INTO A DISCIPLINED, HIGH-PERFORMANCE DIGITAL PRESENCE

From a fragmented digital ecosystem and underutilized brand equity to a cohesive marketing system built around the standard the firm had always set.

INDUSTRY

INTERIOR DESIGN + LUXURY FURNISHINGS

ENGAGEMENT TYPE

PERFORMANCE PARTNERSHIP

LOCATION

AUSTIN, TEXAS

SERVICES

BRANDING, WEBSITE, PAID MEDIA, EMAIL, CONNECTED TV, PRINT ADVERTISING, CRO, SEO/AIO

BEFORE VALLURE

  • The brand identity, while defined, lacked the structural consistency needed to perform across digital channels. Assets were applied inconsistently, and the full weight of the firm's reputation was not translating into its online presence.

    The website required meaningful optimization. Page load performance fell below benchmarks, and the user experience did not reflect the quality of the firm's work or its elevated market positioning.

    Paid media on Google operated without a clear structure. Campaign fragmentation was driving cost inefficiencies, and conversion tracking had not been aligned with actual business outcomes, making it difficult to evaluate where investment was generating meaningful return.

    Email marketing was underutilized. A single monthly broadcast was the primary touchpoint, leaving consistent, engagement-driven communication largely absent from the marketing system.

OUR
APPROACH

We approached this engagement as a full brand and performance transformation, building the infrastructure needed to translate a 40-year reputation into a modern, high-functioning digital presence.

BRAND ARCHITECTURE

We sharpened the existing identity into a structured, scalable system. Persona, positioning, tone of voice, visual hierarchy, and asset application were defined with precision across every channel, creating the consistency and clarity that the firm's standing demanded.

Glass door sign for John-William Interiors, Austin's Interior Design Store, open Monday through Saturday from 10 AM to 6 PM.
A book or magazine titled 'Austin's Interior Design Store' displaying a living room with sofas, armchairs, paintings, lamps, and a red rug

WEBSITE & DIGITAL EXPERIENCE

We translated the brand into a clean, high-performance Shopify storefront with optimized navigation, improved load speed, and clear conversion pathways designed to drive design consultations, showroom visits, and product discovery.

Open laptop displaying a website with the headline 'Designing Timeless Spaces' on a beige armchair, next to a wooden side table with carved wooden objects.

SHOPIFY WEBSITE DEVELOPMENT

EMAIL STRATEGY

We restructured email from a single monthly broadcast into a curated weekly newsletter, building a consistent rhythm of brand engagement and driving meaningful traffic back to the site over time.

PAID MEDIA & LEAD GENERATION

We rebuilt campaign architecture across Google and Meta, refining audience targeting and aligning conversion tracking to the outcomes that actually mattered to the business. Improved efficiency created the foundation for expanded investment into CTV and YouTube TV.

STRATEGIC EMAIL FUNNELS

PROMOTIONAL CAMPAIGNS

META PAID CAMPAIGNS

A person holding a smartphone displaying an American leather sale advertisement with furniture images and discount details.
Design of an interior decorating website displayed on a smartphone and a vertical scroll page. The smartphone shows a living room with a fireplace, books, and floral arrangement, with the text "Elevated Summer Colors" and details about interior design. The scroll page features images of decorated living rooms, vases, and text about natural materials, seasonal touches, and interior design services, with options to visit a showroom or book a consultation.
Four smartphone screens displaying interior design advertisements from John-William Interiors, featuring showroom images, furniture pieces, and contact options, arranged in front of a houseplant and art on a white wall.

THE
RESULTS

A legacy brand, rebuilt into a disciplined and scalable marketing system.

45.8%

GROWTH IN PAID MEDIA LEADS

200+

CREATIVE ASSETS DEVELOPED ACROSS CHANNELS

7x

INCREASE IN PAID WEBSITE TRAFFIC

200,000+

CTV IMPRESSIONS WITHIN 3 MONTHS OF LAUNCH

BACK TO PORTFOLIO

READY TO BUILD WHAT’S NEXT?

If you’re looking for a partner to bring clarity, structure, and performance to your marketing, we’d love to connect.