Built To Last
MECA 2026: EXCLUSIVE ATTENDEE OFFER
A one-day business and marketing intensive for beauty professionals.
You have the skill. You have the clients. Now it's time to build the structure, strategy, and clarity that turns a busy practice into a sustainable business.
20% off for MECA attendees · Use code MECAEXCL20 at checkout · Limited seats available
WHAT THIS IS
A working session, not a lecture.
Most workshops give you information. This one gives you output. In one focused day, you will work through the exact frameworks we use when building and scaling beauty businesses — so you leave with a real foundation, not more notes you never revisit.
Brand clarity. Business infrastructure. Marketing strategy. You will have direction on all three by the time you walk out.
SCHEDULE
Saturday · June 13, 2026
9AM to 4PM: Workshop Mastermind
4PM: Cocktail Hour
LOCATION
The Skin + Makeup Institute
7547 W Greenway Rd #500
Peoria, AZ 85381
THE STRATEGIC INVESTMENT
$2,200 $1,760
MECA attendees save 20%. Use code MECA20 at checkout.
Space is limited. Registration closes in 48 hours.
What you’ll leave with.
BRAND + MARKETING
Brand and Growth Strategy
Ideal client profile (your named archetype)
Brand positioning statement
Differentiation framework
Content pillar map (3–5 pillars)
Marketing ecosystem audit
90-day marketing roadmap
OPERATIONS + LEADERSHIP
Business Infrasctructure
Leadership 1:1 templates
Hiring plan
Delegation map
90-day action plan
6-month growth roadmap
Foundational SOPs
What you’ll leave with.
Chiara Figueroa
Owner, The Skin + Makeup Institute
Jesi Hook
Founder, CEO | Vallure Agency
This is a hands-on, strategy-focused session designed to help you step out of guesswork and into clarity.
Together, we’ll guide you through the exact frameworks we use when building and scaling beauty businesses — so you can start applying them to your own.
You won’t just leave with ideas.
You’ll leave with direction.
WHO WE SERVE
We work with brands operating at scale across industries that value precision, aesthetics, and measurable growth, including contract interiors, consumer products, and performance-driven service organizations. Our clients are often expanding internal teams, increasing expectations around digital performance, and seeking a partner that can reduce vendor complexity without sacrificing quality or care.
HOW WE HELP
We architect growth systems across:
BRAND STRATEGY &
CREATIVE DIRECTION
Positioning, messaging frameworks, identity systems, & campaign concepting
PERFORMANCE
MARKETING
Paid media across Meta, Google, & LinkedIn, supported by analytics infrastructure and optimization strategy
LIFECYCLE &
RETENTION
Email strategy, segmentation, and automated flows designed to increase customer value over time
OUR OFFERINGS
01.
PERFORMANCE PARTNERSHIPS
FULL-SERVICE SUPPORT FOR BRANDS OPERATING AT SCALE
02.
MARKETING MEMBERSHIPS
SINGLE-SERVICE ENGAGEMENTS DESIGNED FOR FOCUSED PERFORMANCE WITHIN ONE CHANNEL
03.
BRAND DEVELOPMENT
STRATEGIC POSITIONING AND COMPLETE IDENTITY SYSTEMS
04.
WEBSITE DEVELOPMENT
HIGH-PERFORMING WEBSITES BUILT TO CONVERT AND SCALE
INTELLIGENT INFRASTRUCTURE
We use advanced analytics, automation, and AI-enabled monitoring to streamline reporting, reduce manual overhead, and accelerate optimization cycles. The result is more time spent on strategic decisions, creative refinement, and performance improvements that materially move the business. Technology strengthens precision, but human judgment remains central to every recommendation.
OUR VALUES
LEAD WITH CARE
We lead with empathy, ownership, and deep investment in the work.
OPERATE LIKE PARTNERS
We work like we’re on the inside, proactive and accountable.
CLARITY FIRST
We simplify the complex so teams can move forward with confidence.
EXECUTE WITH EXCELLENCE
We deliver with precision and pride, from strategy to final pixel.
CLIENTS FEATURED IN:
BUILT FOR BRANDS THAT
EXPECT MORE
If you are seeking a marketing partner that brings structure, ownership, and measurable accountability across brand and performance, we invite you to begin the conversation.