PORTFOLIO / PITCH 25
PITCH 25
BUILDING A MULTI-CHANNEL DIGITAL ACQUISITION ENGINE FOR HOUSTON’S PREMIER SOCCER AND SPORTS VENUE
From an underleveraged digital presence and no structured paid media strategy to a conversion-focused growth system built around five distinct revenue pathways and measurable results from month one.
INDUSTRY
HOSPITALITY
ENGAGEMENT TYPE
PERFORMANCE PARTNERSHIP
LOCATION
HOUSTON, TEXAS
SERVICES
WEBSITE, PAID MEDIA, SOCIAL MEDIA, CRO, SEO/AIO
BEFORE VALLURE
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The existing website had limited navigation and unclear conversion pathways, making it difficult for visitors to move cleanly from interest to action. In a category where frictionless booking and clear digital journeys directly influence revenue, this friction was costing the business meaningful opportunity across every conversion objective.
The challenge was compounded by the fact that Pitch25 had five distinct customer acquisition goals: group reservations, league signups, event hosting, turf rentals, and walk-in traffic. Each required its own conversion pathway and its own messaging strategy, but the existing digital presence treated them as a single undifferentiated offering with no purpose-built journeys to support each one.
Paid media was almost entirely absent, limited to a handful of boosted Instagram posts with no structured strategy beneath them. In a competitive Houston hospitality market where search intent, social content, and digital credibility heavily influence decision-making, this left significant high-intent demand uncaptured and upper-funnel opportunity completely untapped.
OUR
APPROACH
We approached this engagement by building a paid media and conversion architecture around each of Pitch25's distinct revenue pathways, ensuring every channel and campaign was structured to drive a specific, measurable outcome.
PAID MEDIA STRATEGY
We built a strategic paid media framework around the client's core conversion pathways rather than treating the business as a single offering. Channel mix, targeting, and messaging were tailored to each revenue objective: group reservations, private event hosting, turf rentals, and league signups each received their own distinct campaign structure and conversion journey.
GROUP RESERVATIONS
For the highest-priority objective, we layered Google Demand Gen to drive upper-funnel awareness and consideration, supported by Performance Max and Search campaigns to capture lower-funnel intent. This created a fuller acquisition funnel rather than relying solely on bottom-funnel demand capture, ensuring Pitch25 was building awareness and converting it simultaneously.
EVENT HOSTING AND LEAGUE SIGNUPS
Event hosting and league signups were driven through focused Search campaigns built to capture high-intent users already looking for relevant offerings in market. For leagues specifically, the strategy emphasized stronger search coverage, urgency-led messaging, and a dedicated conversion journey with distinct paths for team and free-agent signups.
WEBSITE AND LANDING PAGE OPTIMIZATION
We developed a brand-forward campaign landing page with clear above-the-fold calls to action for Host an Event, Join a League, and Make a Group Reservation. Stronger sectioning, trust-building content, and clearer callouts around the Pitch25 experience were added throughout, reducing friction and better matching paid traffic to the right conversion journey for each objective.
AUDIENCE STRATEGY AND OPTIMIZATION
We built retargeting audiences based on website engagement and improved campaign efficiency through continuous keyword expansion, search query mining, and timely negative keyword additions. As the account matured, optimization shifted group reservation tracking away from low-quality call intent and toward stronger form-fill actions, improving both lead quality and attribution accuracy.
THE
RESULTS
A structured paid media and conversion system that turned an underleveraged digital presence into a consistent, multi-pathway acquisition engine from the first month of activity.
25+
AVERAGE MONTHLY LEADS GENERATED
CONVERSION RATE ON SEARCH WITHIN THE FIRST MONTH
4.9%
33%
INCREASE IN TRAFFIC DRIVEN BY PAID MEDIA
8%
CLICK THROUGH RATE ON SEARCH WITHIN THE FIRST MONTH
READY TO BUILD WHAT’S NEXT?
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