PORTFOLIO / VOLO AT OXFORD
VOLO AT OXFORD
REPOSITIONING A RUNWAY-SIDE RESTAURANT INTO AN ELEVATED CASUAL FINE DINING DESTINATION
From an existing brand that had outgrown its expression to a refreshed identity and digital experience built around what makes Volo genuinely distinct: a one-of-a-kind setting on the runway at Oxford Airport.
INDUSTRY
HOSPITALITY
ENGAGEMENT TYPE
BRAND AND WEBSITE DEVELOPMENT
LOCATION
OXFORD, CONNECTICUT
SERVICES
BRAND DEVELOPMENT, WORDPRESS WEBSITE DEVELOPMENT, SEO/AIO
THE BRIEF
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The concept was strong, the location was unmatched, and the audience response had been genuine from the beginning. What the business needed was a brand and digital presence that matched the experience guests were already having in person. The existing brand expression no longer reflected the sophistication of the menu, the atmosphere of the space, or the ambition of the team behind it. Online, the experience did not yet capture what made Volo a destination rather than simply a restaurant.
The opportunity was to refresh the brand and rebuild the digital experience in a way that brought the in-person magic to the screen, giving prospective guests a clear sense of the atmosphere, the menu, and the moment Volo was created to deliver before they ever arrived.
OUR
APPROACH
We approached this engagement as a focused brand and digital build, refining the visual identity first and then translating it into a website experience designed to capture both the atmosphere and the practical decision drivers that bring guests through the door.
BRAND DEVELOPMENT
We refreshed the Volo identity around what makes the restaurant unmistakably itself: the runway location and the aviation atmosphere that shapes every visit. The aesthetic direction was developed to feel approachable and relaxed, honoring the casual fine dining tone that defines the guest experience rather than pushing the brand into a more formal register that would have misrepresented the restaurant. Logo, typography, color, and supporting visual elements were refined to bring cohesion and polish to a brand that had genuine personality but needed a more considered expression to match the strength of the concept.
WEBSITE DESIGN & DEVELOPMENT
We designed and built a WordPress website structured to give prospective guests an immediate sense of the atmosphere, the menu, and the experience awaiting them. The site was developed with photography-led storytelling that places the runway setting and the food at the center of the experience, supported by clear paths to the practical actions guests take most often, including viewing the menu, placing an order, and learning about private events. The result is a digital experience that mirrors the restaurant itself: refined where it matters, relaxed where it should be, and designed to make the decision to visit feel effortless.
READY TO BUILD WHAT’S NEXT?
If you’re looking for a partner to bring clarity, structure, and performance to your marketing, we’d love to connect.